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Built to Sell: Creating a Business That Can Thrive Without You

Built to Sell: Creating a Business That Can Thrive Without You

Written by John Warrillow

Narrated by Erik Synnestvedt


Built to Sell: Creating a Business That Can Thrive Without You

Written by John Warrillow

Narrated by Erik Synnestvedt

ratings:
5/5 (48 ratings)
Length:
4 hours
Publisher:
Released:
Apr 29, 2011
ISBN:
9781596598119
Format:
Audiobook

Description

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specializing in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
Publisher:
Released:
Apr 29, 2011
ISBN:
9781596598119
Format:
Audiobook

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What people think about Built to Sell

4.8
48 ratings / 2 Reviews
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Reader reviews

  • (5/5)
    Excellent. Gave me a greet insight ahead of looking to build my company to sell. Highly recommend
  • (4/5)
    Like many modern business books, the business lessons that John Warrillow teaches are embedded into a parable which makes for quick reading. The story is about a harried entrepreneur, Alex Stapleton, who owns a marketing agency. As the story begins, he is getting fed up with bad clients, underperforming employees and poor financials. He's ready to sell.The rest of the book is about his taking on a mentor, Ted, who helps him to understand how business buyers evaluate companies. Ted helps Alex create value in the company and, in the process, create a much more enjoyable and profitable business. The story culminates with Alex going through the process of selling the company including the hurdles he faces and overcomes along the way. Throughout the story, the author includes 17 tips to follow for creating value. Some of the tips are no-brainers and some are gems that come only from experience (e.g., hire two sales people instead of one). After the parable is an eight step process for creating a business that can thrive without the owner. The lessons from experience are worth the price of the book alone.