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The Art of the Start: The Time-tested, Battle-hardened Guide for Anyone Starting Anything
Written by Guy Kawasaki
Narrated by Paul Boehmer
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Start ListeningDescription
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
Book Actions
Start ListeningBook Information
The Art of the Start: The Time-tested, Battle-hardened Guide for Anyone Starting Anything
Written by Guy Kawasaki
Narrated by Paul Boehmer
Description
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
About the author
Reviews
Guy Kawasaki is a Silicon Valley entrepreneur, best known for his work at Apple to make the Macintosh the iconic brand it is, guaranteeing it a place in technology history. He's since formed his own venture capital firm and writes books about business.While written for people who are looking for investors and expecting to build a company with employees, I got a lot out of this book. Kawasaki states unequivocally that if someone is getting into business to solely to make money,gain power or prestige; they are getting into business for the wrong reason.The list of four possible reasons to get into business all square with what I'm now doing. "Make the world a better place, Increase the quality of life, Right a terrible wrong, Prevent the end of something good." (p5)There's a lot of good in this book and I recommend it for anyone curious about how to start a business.
Rating: 4Guy Kawasaki gives a ground floor guide to starting your own business. Eminently practical and full of common sense advice. A little overly USA-focused for this UK reader, but nonetheless worth having on any wannabe-entrepreneur's bookshelf.
Rating: 4Excellent book. Very little fluff. If you've even thought about starting a business, you need to read this. Otherwise, you still need to read it since many of the principles apply within organizations.
Rating: 4A great read for anyone starting anything - especially a business. Very worthwhile.
Rating: 5In your face, full of opinions, pithy . . . and gosh I wish that I had thought of all of this before I started a business. One of the best business books that I ever read. And, if you email the author with a question, he actually responds.
Rating: 4