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The Experience Economy
The Experience Economy
The Experience Economy
Audiobook (abridged)3 hours

The Experience Economy

Rating: 4 out of 5 stars

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About this audiobook

Sophisticated technology and advanced communications have blurred the line between entertainment and reality, causing consumers to raise their expectations. Farsighted businesses recognize this shift and understand that what consumers want now is a rich, memorable experience as well as hard goods and services.

Mixing theatrical methodology with business acumen, the authors suggest that the best experiences are based on compelling and well-orchestrated themes. From Disney's careful scripting to Cabela's giant indoor mountain set, from the Hard Rock Cafe's props to Starbucks' inviting living rooms—indeed, the transformation to a new kind of economy is already occurring. Clairvoyant and original, The Experience Economy is a blueprint for the business world of tomorrow and a must-have for anyone who wants to compete in the new millennium.
LanguageEnglish
Release dateNov 1, 1999
ISBN9781598871579
The Experience Economy
Author

B. Joseph Pine II

B. Joseph Pine II is an author, speaker, and management advisor to Fortune 500 companies and start-ups alike. He is the coauthor of The Experience Economy and Authenticity and the author of Mass Customization.

Reviews for The Experience Economy

Rating: 4.052631578947368 out of 5 stars
4/5

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  • Rating: 3 out of 5 stars
    3/5
    I expected more from this book given the hype. It's a bit redundant. But I did love the discussion of spontaneous rewards and the progression of pleasure that comes from experiences.