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Unleashing the Idea Virus
Written by Seth Godin
Narrated by Seth Godin
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Start ListeningDescription
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
Book Actions
Start ListeningBook Information
Unleashing the Idea Virus
Written by Seth Godin
Narrated by Seth Godin
Description
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
About the author
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Reviews
Maybe the dated internet boom references caused problems for me, but I wasn't impressed with this book. Maybe the whole virus/sneezing metaphor was just too weird for me.
Rating: 3
Does NOT disappoint. Truly an amazing listen. Golden nuggets everywhere.
Rating: 5An amazing read I wish I read this sooner
Rating: 5Wonderful and delightful strategies for the new era of marketing.
Rating: 5A brilliant book. Seth is a creative thinker and a brilliant mind
Rating: 5
Great book that draws on and expands relatively new techniques which combine psychoanalysis with social science to achieve persuasive success.
Rating: 5All of those who read this book in order to find a formula or even a guideline are in for a disappointment. This is not a textbook, this is a book written to give one an idea. The book does not teach you how, or why, it opens up a whole new way of thinking and gives the reader new directions to embrace change, and follow new ideas in order to take the business in a new direction.This book has given me many things to think about, I view the marketing department in a whole new way, and as someone who has a say in the company, I even bring out new ideas which break the mold and take the company into a new direction.This book has given me the tools to come up with those ideas.
Rating: 4Great from a Viral Marketing standpoint. Godin's advice is always simple and easy to understand for me. I take golden nuggets from all of his books. I recommend
Rating: 4The "multi-level marketing" (a/k/a Pyramid scheme) aspect of an Ideavirus makes me skeptical of the other ideas in this book.With that said, I can't find anything immediately wrong or unworkable with his other ideas.In addition, I was hoping that a combination of 'Survival Is Not Enough' + 'The Tipping Point' would be awesome. This book is only better than average.
Rating: 4