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Unleashing the Idea Virus

Unleashing the Idea Virus

Written by Seth Godin

Narrated by Seth Godin


Unleashing the Idea Virus

Written by Seth Godin

Narrated by Seth Godin

ratings:
4.5/5 (56 ratings)
Length:
2 hours
Released:
Mar 1, 2001
ISBN:
9780743561181
Format:
Audiobook

Description

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
Released:
Mar 1, 2001
ISBN:
9780743561181
Format:
Audiobook

About the author

Seth Godin is the author of The Icarus Deception, Linchpin, Tribes, Purple Cow, The Dip, and many other industry-changing books on marketing, business, creativity, and meaningful work. He is one of the most widelyread blog writers in the world (over a million followers and counting). For more information, search for “Seth” or visit sethgodin.typepad.com .


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Reviews

What people think about Unleashing the Idea Virus

4.4
56 ratings / 9 Reviews
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Reader reviews

  • (3/5)
    Maybe the dated internet boom references caused problems for me, but I wasn't impressed with this book. Maybe the whole virus/sneezing metaphor was just too weird for me.
  • (5/5)
    Does NOT disappoint. Truly an amazing listen. Golden nuggets everywhere.
  • (5/5)
    An amazing read I wish I read this sooner
  • (5/5)
    Wonderful and delightful strategies for the new era of marketing.
  • (5/5)
    A brilliant book. Seth is a creative thinker and a brilliant mind
  • (5/5)

    1 person found this helpful

    Great book that draws on and expands relatively new techniques which combine psychoanalysis with social science to achieve persuasive success.

    1 person found this helpful

  • (4/5)

    1 person found this helpful

    All of those who read this book in order to find a formula or even a guideline are in for a disappointment. This is not a textbook, this is a book written to give one an idea. The book does not teach you how, or why, it opens up a whole new way of thinking and gives the reader new directions to embrace change, and follow new ideas in order to take the business in a new direction.This book has given me many things to think about, I view the marketing department in a whole new way, and as someone who has a say in the company, I even bring out new ideas which break the mold and take the company into a new direction.This book has given me the tools to come up with those ideas.

    1 person found this helpful

  • (4/5)

    1 person found this helpful

    Great from a Viral Marketing standpoint. Godin's advice is always simple and easy to understand for me. I take golden nuggets from all of his books. I recommend

    1 person found this helpful

  • (4/5)

    1 person found this helpful

    The "multi-level marketing" (a/k/a Pyramid scheme) aspect of an Ideavirus makes me skeptical of the other ideas in this book.With that said, I can't find anything immediately wrong or unworkable with his other ideas.In addition, I was hoping that a combination of 'Survival Is Not Enough' + 'The Tipping Point' would be awesome. This book is only better than average.

    1 person found this helpful