Rating: 4 out of 5 stars
Inside the Tornado
Published by HarperAudio
ratings:
4/5 (11 ratings)
Length:
3 hours
Description
"Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track of all that money. Now, a word of warning"
In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. Now, Moore shows how to capitalize on the profit-rich niches and hyper-growth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.
Using actual examples of cutting-edge firms, he applies the Life Cycle model to all aspects of managing a market-focused business strategy, including how to manage people effectively through each phase of the cycle. If you are marketing technology-based products or managing the people who do, then you will find yourself Inside the Tornado.
Related to Inside the Tornado
Related Audiobooks
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers by Geoffrey A. Moore
Related Podcast Episodes
Related Articles
Reviews
What people think about Inside the Tornado
4.211 ratings / 3 Reviews
Reader reviews
- (4/5)
2 people found this helpful
Nice Book , should read this book after Crossing the Chasm by the same author2 people found this helpful
- (5/5)
2 people found this helpful
Great read, analysis of competitiveness of markets and how it emerges and shifts. Old one but still always relevent. One of the few that worth a second read2 people found this helpful
- (5/5)
1 person found this helpful
Excellent book. After you've "crossed the chasm" (another of Moore's books) and you're on the other side, you need to build the momentum. Get the bowling pins knocking down so fast they create a tornado. When you read the "Chasm" books by Moore, you'll understand! Top flight marketing book and well worth the read.1 person found this helpful