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Meatball Sundae: Is Your Marketing Out of Sync?

Meatball Sundae: Is Your Marketing Out of Sync?

Written by Seth Godin

Narrated by Seth Godin


Meatball Sundae: Is Your Marketing Out of Sync?

Written by Seth Godin

Narrated by Seth Godin

ratings:
4/5 (20 ratings)
Length:
4 hours
Released:
Dec 27, 2007
ISBN:
9781598875164
Format:
Audiobook

Description

Whole industries are being transformed by the way ideas spread and how prospects and consumers interact. Bestselling business author Seth Godin explains how to become an organization for a new generation.
Released:
Dec 27, 2007
ISBN:
9781598875164
Format:
Audiobook

About the author

Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year. Recognized as the pioneer of Permission Marketing, Godin is a sought-after speaker on the conference circuit, having presented at the Direct Marketing Association's annual conference, Jupiter events, and ICE, as well as international marketing forums. Last year, Godin was one of the highest ranked speakers, among 403 presenters at Internet World. He is a featured speaker at Fall, Spring and Summer I-Worlds. Godin is also the recipient of the 1998 Momentum Award, honoring outstanding Internet industry accomplishments. Godin received an M.B.A. from Stanford Business School in 1984. Prior to graduating from Tufts University in 1982 with a degree in both Computer Science and Philosophy, Godin co-founded and ran one of the largest student-run businesses in the coutnry. From 1983 to 1986 he worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products, working with such forward-thinkers as Arthur C. Clarke and Michael Crichton. He managed 40 engineers and introduced more than 60 software and video products to the marketplace. Godin is the author and co-author of a number of top-selling business books, including E-Marketing, the first book ever published on how to do business online; The Guerilla Marketing Handbook, part of the best-selling Guerilla Marketing series; The Information Please Business Almanacm, a ground-breaking business reference book; and Permission Marketing: Turning Strangers into Freinds, and Friends into Customers.


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Reviews

What people think about Meatball Sundae

4.2
20 ratings / 7 Reviews
What did you think?
Rating: 0 out of 5 stars

Reader reviews

  • (5/5)
    A brilliant book. Seth drops nuggets of wisdom that are worth listening to
  • (4/5)
    What ages would I recommend it too? – Seventeen and up.

    Length? – Most of a day’s read.

    Characters? – Not really.

    Setting? – Marketing information.

    Written approximately? – 2007.

    Does the story leave questions in the readers mind? – More up to date info on my choice of online only career.

    Any issues the author (or a more recent publisher) should cover? An update would be nice.

    Short storyline: A discussion of old and not so old marketing advice.

    Notes for the reader: This a bit dated at this point. It didn't give any specifics for figuring out how to use these ideas. The one point that really bothered me was when he said investing $5,000 was pocket change. That was my annual income for most of the last ten years I was able to work. Hardly pocket change. It seems kind of unreal in expectations. And leaves much as a guessing game.
  • (4/5)
    This was a great book and gave me some neat ideas and brainstorms. I especially liked how he attacks the fundamental issue of integrity between your entire enterprise and it's marketing strategy and message. I enjoy all of Seth Godin's work and can't wait to read some more.
  • (2/5)
    A "meatball sundae" is the idea of mixing two good ideas... and everything going horribly wrong. If the meatballs are the foundations of marketing, the things we need, and the whipped cream and toppings represent the fun stuff of new marketing... well... you can't simply just toss them together and expect the results to be awesome.Meatball Sundae by Seth Godin was selected as the first book for a marketing book club at my office, where several marketing teams from the different divisions would come together and discuss. The discussion was fine, though I personally think our targeted audiences are a bit too varied for us to come up with any real action items as a group. Within our individual marketing teams, perhaps, but it was useful to hear everyone's thoughts. The book club leader was very organized and had prepared a handout and everything, leading our discussion in the same format as the book. It's broken up by fourteen "trends" that are defining the marketing landscape right now, which make for easy reading in short bites, and clear discussion.Personally, I imagine if I had read this book in 2007, it might have been helpful. But reading it in 2009, it was only useful insofar as it re-emphasized certain basics. It would, however, be an interesting read for someone new to marketing or just embarking on a project. You could definitely get some pointers on launching a new product with this book, but it's not terribly helpful when it comes to marketers who have a product already. (After all, he notes that the two big take-aways from his book should be that you should "Make something worth talking about and make it easy to talk about.") It's a quick read and it's certainly skim-able, but because of his continued focus on energizing your consumer base (aka find people to spread the word of your product for you by activating the interested and turning them into campaigners), I spent most of the time wishing that we had, instead, selected to read "Tribes." The frequent use of case studies was both helpful (giving clear examples) and annoying (there wasn't a single company that he mentioned that I hadn't already heard of or studied).So if you're looking for a marketing book, my advice to you is to make sure you're reading something new if you're looking for something to do with new marketing. Otherwise you'll find it's already behind the times.
  • (4/5)
    A business and Marketing must read. Good case studies. Good insight with the 14 trends, starting with "Direct Communication". Great insight into staying on top of trends. Poses some great questions for you to evaluate where you are stuck with your business.
  • (5/5)
    Best Web 2.0 marketing book I've seen. It's from someone who understands traditional marketing. About strategically spending marketing dollars. Perhaps in the future we can avoid wasting 50% of our marketing with increased targeting and analytics.
  • (5/5)
    Another Seth Godin gem. He is as smart as he is willing to share and teach. He has "been there and done that" and actually enjoys spreading his gospel of permission marketing and web-based consumer doctrines. Not an "MBA type read". It's simply a read that works if you put into practice his proofs and prescriptions.