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The Selling Difference

Written by and
Narrated by and
6 hours


In this series you will learn how to plan, prepare for and expect success each and every day of your sales career; the art of setting and achieving sales goals through a unique seven-step goal attainment procedure; why selling is a proud profession and how you must be sold before you can sell; superior questioning skills to increase your closing ratio; to define the Features-Functions-and-Benefits of your products or services; the TRUST process of selling; closing techniques from The Master Closer, Zig Ziglar; how to handle objections using the LQET formula; how to sell value versus price; the four behavioral styles of your prospects and the selling tendencies for each style; how to use technology as an aid in the selling process; cross cultural selling techniques making you a more effective sales professional in today's global marketplace.

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