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Focus

Focus

Written by Al Ries

Narrated by Al Ries


Focus

Written by Al Ries

Narrated by Al Ries

ratings:
4.5/5 (52 ratings)
Length:
3 hours
Publisher:
Released:
Jul 19, 2005
ISBN:
9780060859978
Format:
Audiobook

Description

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.

With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars.

Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.

Publisher:
Released:
Jul 19, 2005
ISBN:
9780060859978
Format:
Audiobook

About the author

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.


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What people think about Focus

4.4
52 ratings / 4 Reviews
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Reader reviews

  • (5/5)
    Changed my way of thinking !! I think Philip kotler should read this .. Highly recommended..
  • (4/5)
    The examples are dated but the principles are as valid today as ever. And all of the examples that were cited in the book came true in spades/
  • (5/5)
    Amazing and insightful....
  • (5/5)
    Even though Arthur Miller wrote this book in 1945, I think it holds a universal theme that is as relevant and true today as it was then. That both amazes and saddens me. Fantastic book that everyone should read, and then take words and reflect them back on themselves to see how they would act in the situation that Mr. Newman finds himself in.