Enjoy millions of ebooks, audiobooks, magazines, and more, with a free trial

Only $11.99/month after trial. Cancel anytime.

Audiobook3 hours


Written by Al Ries

Narrated by Al Ries

Rating: 4.5 out of 5 stars



About this audiobook

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.

With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars.

Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.

Release dateJul 19, 2005

Gain key insights in 8 minutes with this Scribd Snapshot.


Al Ries

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

More Audiobooks By Al Ries

Related to Focus

Related Audiobooks

Related Articles

Reviews for Focus

Rating: 4.459016393442623 out of 5 stars

61 ratings4 reviews

What did you think?

Tap to rate
  • Rating: 5 out of 5 stars
    Changed my way of thinking !! I think Philip kotler should read this .. Highly recommended..
  • Rating: 4 out of 5 stars
    The examples are dated but the principles are as valid today as ever. And all of the examples that were cited in the book came true in spades/
  • Rating: 5 out of 5 stars
    Amazing and insightful....

    1 person found this helpful

  • Rating: 5 out of 5 stars
    Even though Arthur Miller wrote this book in 1945, I think it holds a universal theme that is as relevant and true today as it was then. That both amazes and saddens me. Fantastic book that everyone should read, and then take words and reflect them back on themselves to see how they would act in the situation that Mr. Newman finds himself in.