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The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

Written by Al Ries and Jack Trout

Narrated by David Drummond


The 22 Immutable Laws of Marketing

Written by Al Ries and Jack Trout

Narrated by David Drummond

ratings:
4.5/5 (184 ratings)
Length:
3 hours
Publisher:
Released:
Apr 22, 2014
ISBN:
9780062351401
Format:
Audiobook

Description

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Publisher:
Released:
Apr 22, 2014
ISBN:
9780062351401
Format:
Audiobook

About the author

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.


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Reviews

What people think about The 22 Immutable Laws of Marketing

4.6
184 ratings / 28 Reviews
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Rating: 0 out of 5 stars

Reader reviews

  • (5/5)
    In what at first appears to be a burglary gone wrong, At first, the murder a successful Wall Street trader and his family appears to be a burglary gone wrong. Then another financial executive dies in a suspicious “suicide.” Ty Hauck left law enforcement and is now an investigator works for a major private security firm. As he investigates the deaths, he uncovers an international financial conspiracy and discovers that the miscreants will kill anyone who gets in their way.With its fast pace and building suspense coupled with convincing characters, makes this a book that will give readers much to enjoy.Recommended.
  • (3/5)
    This wasn’t too bad. You can definitely tell Gross is a student of James Patterson’s method, because the book is filled with short and punchy chapters. He’s done a good job capitalizing on the current economic climate, showing us a worst-case scenario, of sorts. Unfortunately, financial storylines tend to make my brain shut off, so I should have known that I wouldn’t love this. The good thing is, I was able to follow what was going on enough to get it. Hauck isn’t a bad character — he’s one of those guys that just can’t leave well enough alone. I kept expecting more of a romantic interlude with Naomi, based on the way he described and reacted to her, and that colored my opinion of him a bit. After all, he has a girlfriend at home. That line is never crossed, but I’d be surprised if this is the last you see of Naomi Blum. Speaking of surprises, I wasn’t surprised by any of the twists, even the final one about Ty’s true connection to April. Frankly, it was obvious almost from the start.
  • (5/5)
    Definitely better than I thought. Great information and dialogue. Reader was great
  • (5/5)
    Great book really good tips, and quick listen. Ideas to implement
  • (5/5)
    good book. read it of you are interested in the topic.
  • (5/5)
    great content, easy listening! rules that everyone at least need to know about!
  • (5/5)
    Great, I loved it. A kind of logical argument, pragmatic approach, and reality.
  • (5/5)
    Essential for everyone entrepreneur! Marketing is the most important thing for a business.
  • (3/5)
    It's a good book to go over certain concepts, but you really can just get the cliff notes of it and still be fine. A LOT of the book is just examples of companies that tried or failed to try the different laws and statistics about how those attempts or failures to attempt went for the companies in question. This book was first written in 1993 so a lot of the references are outdated such as the fate of Donald Trump or the unlikelihood that anyone would ever want a "videophone;" considering that Donald Trump is now president and smartphones are pretty much the only type of phones that exist these days. Aside from that, it is a good read.
  • (5/5)
    This man is gifted with wisdom. Thank you so much!
  • (1/5)
    irrelevant and outdated information, some ideas may have been ok some day but does not stand the test of tine
  • (4/5)
    I can only say about this short and to-the-point book is that no matter what you are up to, whether marketing your product or yourself in the job market, this is a must-read book. You'll find interesting examples in this book that I do not intend to spoil.
  • (5/5)
    This is an eye opener. Dubunks many myths of traditional Marketing
  • (5/5)
    This book is a must listening to get a wider view on marketing
  • (5/5)
    Great book. Concise, original, thought provoking and well-read as well.
  • (3/5)
    I don't normally pick up books like this, I have to be in a rare mood to read a thriller, but something about the Goodreads description intrigued me to enter the giveaway and lo and behold, I won. This book is apparently third in a series, but that fact had no impact on the storyline at all. It read like it's own, independent novel and it was a nice change of pace from what I have been reading lately.When a friend from investigator Ty Hauck's past is murdered, he finds himself trying to solve the case and is thus drawn into a much larger mystery involving the collapse of the economy. Together with government agent Naomi Blum he travels the world to find out once and for all what's going on and to bring justice to his deceased friend.The plot line was intricate and could be seen from several different points of views of various characters. It read like a movie and was definitely a page-turner right through the bitter end. Just when you think things are winding down -BAM!- they're not and I loved that. What's more, you can tell Gross is a student of James Patterson because of the chapter length. I love short chapters, they really keep a novel moving in my opinion. Overall, glad to have won and read it.
  • (4/5)
    Interesting and informative, though a little out of date
  • (5/5)
    The rules all make complete sense and are presented in ways that are easily executed. Should be a basic primer for anyone in business.
  • (5/5)
    I can not explain what this book has done for me . I’ve searched all over the the right answers for marketing and this book is by far life changing and I Highly , Highly!!!! Recommend .
  • (5/5)
    That’s divine Music for my Ears, and for my Business.
  • (5/5)

    1 person found this helpful

    This book will blow your mind. I've read a ton of business and marketing books and this one is one of the best.

    1 person found this helpful

  • (4/5)
    Great narrator, and very good content. However, the ending was pretty pessimistic.
  • (4/5)
    Excellent book. Good pace/rhythm. I will definitely read more Gross.
  • (2/5)
    Andrew Gross has had a seven-year partnership with James Patterson and it shows. I'm mixed about James Patterson who I thought wrote some great books early in his career - the first Alex Cross books were truly outstanding thrillers - and then became, quite frankly, a hack spewing out indifferent thrillers back-to-back. Andrew Gross has benefited in a sense from both sides of this equation - he's definitely learned the elements of a successful thriller and he's definitely learned to spew out the formula. You can probably guess that I'm not impressed with the latter half of the equation.I read a lot of thrillers and many of them are very good. Sure, they follow a formula, but the best ones go beyond that to deliver both plot and characters that make you want to keep turning the pages. Unfortunately for me this just didn't deliver anything beyond the average. The plot premise was definitely interesting: What if the recent economic crisis was actually evidence of a complex terrorist action targeting the financial sector? It's an idea with a lot of promise - a sort of Law and Order ripped from the headlines kind of thing (and I do love Law and Order).Where the problems come is in the characters who are pretty lackluster and typical. Yes, yes, the intrepid hero is intrepid and, well, heroic. Yes, yes, the government agent is female, skinny, and model-beautiful - can you see the TV mini-series being cast? If the book was skewed more towards the female agent, it'd be on Lifetime, but since it's skewed towards the intrepid hero think FX.Don't get me wrong, this was fairly entertaining, but not entertaining enough to keep me up reading and that's the minimum requirement for me to think it was a great thriller.
  • (5/5)
    elaborate thriller set in a world where everything is connected, where not just bullets can kill people. highly plausible how things could happen as described.
  • (3/5)
    I have never read a novel by Andrew Gross, but have enjoyed Gross's joint ventures in writing with James Patterson. Gross and Patterson both employ the short chapter that tricks a reader into completing another chapter. Both men utilize a range of characters and settings that force the reader to continue reading just to discover what is happening. This novel centers on a worldwide plot to topple the financial world that reeks of reality. Has the world become like King Midas who never has enough power and wealth? As usual, both Patterson and Gross write a fast paced novel that demands that the reader stop and think about the world's corrupt practices.
  • (5/5)
    An ex-policeman working in a private financial firm becomes involved in the investigation of two prominent banking heads who are killed. His investigation gets him involved with the US government and takes his chase around the world. So very good. Grabs you from the start. So typical Andrew Gross!
  • (5/5)
    very good read if you are in marketing. draws a lot on bog marketing battles of the past. you come out of this with a much better understanding of how to better direct your marketing efforts in the macro and micro. 100% would recommend.