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Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Written by Geoffrey A. Moore

Narrated by Mike Chamberlain


Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Written by Geoffrey A. Moore

Narrated by Mike Chamberlain

ratings:
4.5/5 (53 ratings)
Length:
9 hours
Publisher:
Released:
Dec 11, 2012
ISBN:
9780062262714
Format:
Audiobook

Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

Publisher:
Released:
Dec 11, 2012
ISBN:
9780062262714
Format:
Audiobook

About the author

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.



Reviews

What people think about Crossing the Chasm

4.3
53 ratings / 14 Reviews
What did you think?
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Reader reviews

  • (3/5)
    Crossing the Chasm focuses on how companies - especially technology providers - can make the leap from their early market to mainstream adoption. It's critical to understand how the customer needs and perspectives differ between the various stages of early and later adoption. In between is a fundamental shift in needs and expectations. Crossing that chasm requires building momentum the right way. I found this book practical for analogous situations, including that of the internal specialized provider.
  • (5/5)
    A must read for startup entrepreneurs
  • (3/5)
    The old "it" book of the technology business which brough the term "early adopters" into day to day corpo speak. Like most businees books, this is a very quick read and presents some a reasonable idea - how to move your customers from the type of people that must have any news thing - to the general public. Like most business books, yet again, it could have been a magazine article not a book.
  • (5/5)
    Good if you want to understand the introduction of new technologies into the marketplace.
  • (4/5)
    This is became a standard in marketing and market penetration. The details in the book are good, sometimes not so structured
  • (5/5)
    A must read / listen for the high tech entrepreneur!