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Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
Audiobook9 hours

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Written by Alex Barclay

Narrated by Mike Chamberlain

Rating: 4 out of 5 stars

4/5

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About this audiobook

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

LanguageEnglish
PublisherHarperAudio
Release dateDec 11, 2012
ISBN9780062262714
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
Author

Alex Barclay

Alex Barclay lives in County Cork, Ireland. She is the bestselling author of Darkhouse and The Caller, as well as the Ren Bryce series.

Reviews for Crossing the Chasm

Rating: 4.0926640926640925 out of 5 stars
4/5

259 ratings15 reviews

What did you think?

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  • Rating: 3 out of 5 stars
    3/5
    Crossing the Chasm focuses on how companies - especially technology providers - can make the leap from their early market to mainstream adoption. It's critical to understand how the customer needs and perspectives differ between the various stages of early and later adoption. In between is a fundamental shift in needs and expectations. Crossing that chasm requires building momentum the right way. I found this book practical for analogous situations, including that of the internal specialized provider.
  • Rating: 5 out of 5 stars
    5/5
    A must read for startup entrepreneurs
  • Rating: 3 out of 5 stars
    3/5
    The old "it" book of the technology business which brough the term "early adopters" into day to day corpo speak. Like most businees books, this is a very quick read and presents some a reasonable idea - how to move your customers from the type of people that must have any news thing - to the general public. Like most business books, yet again, it could have been a magazine article not a book.
  • Rating: 5 out of 5 stars
    5/5
    Good if you want to understand the introduction of new technologies into the marketplace.
  • Rating: 4 out of 5 stars
    4/5
    This is became a standard in marketing and market penetration. The details in the book are good, sometimes not so structured
  • Rating: 5 out of 5 stars
    5/5
    A must read / listen for the high tech entrepreneur!