Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

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Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Written by Geoffrey A. Moore

Narrated by Mike Chamberlain

Ratings:
Rating: 4 out of 5 stars4/5 (211 ratings)
Length: 9 hours

Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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