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Shoe Dog: A Memoir by the Creator of Nike

Shoe Dog: A Memoir by the Creator of Nike

Written by Phil Knight

Narrated by Phil Knight and Norbert Leo Butz


Shoe Dog: A Memoir by the Creator of Nike

Written by Phil Knight

Narrated by Phil Knight and Norbert Leo Butz

ratings:
5/5 (1,323 ratings)
Length:
13 hours
Released:
Apr 26, 2016
ISBN:
9781508211815
Format:
Audiobook

Also available as...

Also available as bookBook

Also available as...

Also available as bookBook

Editor's Note

A new business book classic…

Just as Nike’s swoosh symbol is one of the most recognizable symbols of excellence around the world, this memoir from the shoe company’s founder, Phil Knight, has quickly become one of the most-lauded, must-read business books of all time.

Description

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At twenty-four, after backpacking around the world, he decided to take the unconventional path, to start his own business-a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream-along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Released:
Apr 26, 2016
ISBN:
9781508211815
Format:
Audiobook

Also available as...

Also available as bookBook

About the author

One of the world’s most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004, as board chairman through 2016, and he is currently Chairman Emeritus. He lives in Oregon with his wife, Penny.



Reviews

What people think about Shoe Dog

4.8
1323 ratings / 150 Reviews
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Rating: 0 out of 5 stars

Reader reviews

  • (5/5)
    [Shoe Dog: A Memoir by the Creator of Nike] by Phil Knight 4.5Okay, Nike is based in Oregon, but that's such a small piece of why I loved this book. Knight is actually an AMAZING storyteller, with great wit, wonderful vocabulary and a convincing storyline. Shockingly good writing. Who knew? I had no idea that this worldwide giant of a company had such a tenuous start, but it was fascinating to hear all the trials and tribulations, the enthusiasm and dedication, the bond between the founders, not to mention foreign travel and negotiating with the Japanese, the Olympics. An awesome read-- I listened on audio, but print would work just as well. I did take a half of a point off because Knight is so brutally honest; his descriptions were almost too much for me at times. Funny in a painful way. Still, I give it an enthusiastic 4.5 stars.
  • (4/5)
    An inspiring and fascinating memoir from the creator of Nike. Phil Knight spares no details in this in depth look about how he created the Nike empire as a young naive guy in his 20s. It was anything but smooth sailing, equal parts business and personal, this memoir touches on all the struggles the young fledgling company had in its first 2 decades. It pretty much ends in 1980 when the company went public, because that is when the company finally took off. Brilliantly narrated to convey the emotions and excitement of the Nike culture. After listening to this book I have soo much respect for Nike and its creator. I've always seen it around, it's one of the largest companies ever, but I've never appreciated how hard they worked to get to the point they are at now. Insanely inspiring, they've definitely got a new customer.
  • (5/5)
    This book is truly inspiring And insightful a must read
  • (5/5)
    simply must read if you think you are an entrepreneur!
  • (5/5)
    Wonderful book, it really made me think about career and future.
  • (5/5)
    supereb book, must read for one who love Enterpriship. Also the audio version is very good.