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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets


Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

ratings:
4.5/5 (28 ratings)
Length:
8 hours
Publisher:
Released:
Jun 14, 2016
ISBN:
9780062471932
Format:
Audiobook

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BookSnapshot

Also available as...

BookSnapshot

Description

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game-defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings"- companies such as Amazon, Salesforce, Uber, and IKEA-that give us new ways of living, thinking or doing business, often solving problems we didn't know we had.

In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.

Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

Publisher:
Released:
Jun 14, 2016
ISBN:
9780062471932
Format:
Audiobook

Also available as...

BookSnapshot

About the author

Al Ramadan is a co-founding partner of Play Bigger Advisors. Al co-founded Quokka Sports, which revolutionized the way people experience sport online. He then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early ‘90s he applied data science to Australia’s Americas Cup -- an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka. He lives in Santa Cruz, Calif.


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What people think about Play Bigger

4.7
28 ratings / 5 Reviews
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Reader reviews

  • (5/5)
    I enjoyed this book so much that I decided to go by it on Audible because I wanted to own a copy of it- yes it’s that good.
  • (5/5)
    A great marketing book pure and simple. One of the best I’ve read in a long time. I am rereading it right now and will be sharing this one with my brother in law. It puts together many puzzle pieces to my puzzle if that make any sense. If you are looking to build, design, create anything of importance read this book.
  • (5/5)
    This book is great! I really get it’s value and will re-read it many times. Will recommend to many entrepreneur friends.
  • (5/5)
    The best business book in the universe ever.
    It changed my perspective on how to build sustainable companies
    I highly recommend it to you.
  • (5/5)
    Mind blowing, it really unfolds company’s life changing tip.
    Hard, very hard to achieve it, but at least you know the way path.
    Thanks guys. It was enriching.