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Scaling Lean: Mastering the Key Metrics for Startup Growth
Scaling Lean: Mastering the Key Metrics for Startup Growth
Scaling Lean: Mastering the Key Metrics for Startup Growth
Audiobook5 hours

Scaling Lean: Mastering the Key Metrics for Startup Growth

Written by Ash Maurya

Narrated by Ash Maurya

Rating: 4.5 out of 5 stars



About this audiobook

A hands-on guide to the metrics that matter most to young tech startups.

In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet?

In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup's success. Scaling Lean is an indispensable handbook for startup founders graduating from the incubator stage to build their business in the real world.

Release dateJun 14, 2016
Scaling Lean: Mastering the Key Metrics for Startup Growth

Ash Maurya

Ash Maurya is the author of the international bestseller "Running Lean: How to Iterate from Plan A to a plan that works" and the creator of the one-page business modeling tool "Lean Canvas". His new book is "Scaling Lean: Master the Key Metrics for Startup Growth".Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques. Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.

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Rating: 4.4 out of 5 stars

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  • Rating: 5 out of 5 stars
    Amazing book on specific, actionable frameworks to validate a startup idea and get it off the ground!