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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Written by Bridget Brennan

Narrated by Vanessa Daniels


Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Written by Bridget Brennan

Narrated by Vanessa Daniels

ratings:
4/5 (3 ratings)
Length:
7 hours
Publisher:
Released:
Oct 11, 2016
ISBN:
9781515982517
Format:
Audiobook

Description

If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male. And therein lies the pickle.



Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there's another skill they need: becoming female literate.



This isn't always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It's stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn't factor in the one piece of information that trumps them all: the sex of the buyer.



It's stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan's Why She Buys shows decision makers how to bridge this divide and capture the business of the world's most powerful consumers just when they need it most.
Publisher:
Released:
Oct 11, 2016
ISBN:
9781515982517
Format:
Audiobook

About the author

Bridget Brennan es la directora ejecutiva de Female Factor, la firma de consultoría más importante del mundo en mercadeo y ventas para mujeres. Es la conferencista profesional número uno sobre el tema de las mujeres como consumidoras. En su trabajo, ha llevado a cabo investigaciones con miles de mujeres sobre sus hábitos de consumo y preferencias, y brinda asesoramiento a ejecutivos Fortune 500 y a equipos de ventas acerca del desarrollo de estrategias para hacer crecer sus negocios. Fue nominada como «Women to Watch 2016» en disrupción de ventas minoristas, por el comité de expertos Remodista. En su trabajo en Female Factor, desarrolló un programa de capacitación en ventas que se ha implementado con éxito en las principales compañías de Estados Unidos, en industrias que van desde bienes de consumo a automotriz y hasta servicios financieros. Bridget también es escritora colaboradora de Forbes.com y habla con muchas de las compañías y marcas más renombradas del mundo y con miles de personas en conferencias en todo Estados Unidos y el mundo, incluso en países como India, México, Chile, Panamá, Irlanda, Francia, Bélgica, Italia, Honduras y El Salvador.


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