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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Audiobook7 hours

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Written by Bridget Brennan

Narrated by Vanessa Daniels

Rating: 4 out of 5 stars

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About this audiobook

If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male. And therein lies the pickle.



Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there's another skill they need: becoming female literate.



This isn't always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It's stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn't factor in the one piece of information that trumps them all: the sex of the buyer.



It's stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan's Why She Buys shows decision makers how to bridge this divide and capture the business of the world's most powerful consumers just when they need it most.
LanguageEnglish
PublisherTantor Audio
Release dateOct 11, 2016
ISBN9781515982517
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Author

Bridget Brennan

Bridget Brennan is the CEO of Female Factor, the world’s top consultancy focused on women consumers. She is the leading professional speaker on the subject of engaging women as customers and decision makers. She is also the author of the book Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Crown Business, 2011). In her work, she’s conducted research with thousands of women on their purchasing habits and preferences, and provides counsel to Fortune 500 executives and sales teams on developing strategies to grow their businesses. She was named a “Woman to Watch in Retail Disruption” by the Remodista think tank and is a contributing writer for Forbes.com. Additionally, she is a member of the Vikings Women Advisory Board of the Minnesota Vikings National Football League team and a frequent guest lecturer at universities. In her work at Female Factor, Brennan developed a sales training program that has been implemented successfully at major companies throughout the United States. Based in Chicago, she is a sought-after presenter at conferences and industry events around the world. Learn more about her at www.bridgetbrennan.com.

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