South African Home Owner

2 min read

Born and raised in Durban, Shazeen Jooma studied marketing and supply chain management at the University of KwaZulu-Natal and pursued his postgraduate degree in marketing. Jooma started  working at Classic Luxury Tiles and Bathrooms in November 2014

DESIGNLINES

1 min read

Normalizing cannabis use – and stripping it of its stoner-culture stigma – is a feat for licensed producers. One approach is to encircle it with facts and cultivate a contemporary, inclusive lifestyle with all the trappings. “We’ve had a strong focus

Fast Company

1 min read

Email-newsletter service MailChimp made a stunning ascent last year into a $400-million-a-year-in-revenue powerhouse. Its secret? An e-commerce solutions division that grew by 46% and has become a crucial marketing and data-analysis platform for 2.4

Rotman Management

1 min read

1. Multifaceted, excelling at art, science and the technology of Marketing. 2. Business leader who understands the business. 3. Knowledgeable about foundational and classical aspects of Marketing. 4. Appreciation of contemporary and emerging fields o

AdNews

3 min read

In 2020, marketers more than ever will need to be more strategic about who they partner with and how they achieve cut-through with consumers. What is the true marketing power of a medium like television? Simply put: it’s an effective medium for marke

Yoga Journal

1 min read

Tracy Middleton brand director senior editor Tamara Y. Jeffries contributing senior editor Gina Tomaine contributing managing editor Lauren Piscopo practice editor Bria Tavakoli assistant editor Kyle Houseworth membership editor Ashlee Moosbrugger co

AdNews

1 min read

Here to stay, in-housing has moved beyond its infancy days to enter a more mature point. Before going full steam ahead though, there are few things clients should consider to make sure it is the right decision for them. To be honest, I think you’ve g

Home Design

1 min read

A property stylist/stager decorates homes for sale to highlight the features of a property that is being presented to market in order to showcase the property’s potential. Rather than presenting an empty shell, or a disjointed interior space, stylist

Yoga Journal

1 min read

Tracy Middleton brand director senior editor Tamara Y. Jeffries senior editor Renee Marie Schettler contributing managing editor Lauren Piscopo assistant editor Kyle Houseworth membership editors Ashlee Moosbrugger, Maureen Farrar staff writer Ellen

Amateur Gardening

1 min read

A NEW task force led by the Horticultural Trades Association (HTA) has been set up to hasten the end of peat use within the gardening industry. It aims to reinvigorate efforts to tackle the issue of peat use, with representatives from each area of th

Parents in Biz

3 min read

If you have a business, you have to market it. You may already be experiencing great success with referrals and recommendations or with paid advertising. But if you want to sustain and grow your business, you can't ignore your marketing. And the trut

Marketing

2 min read

Unless you’re a very experienced, well-trained marketer, it can be difficult to manage the conflicting agendas of individual agencies. While every agency’s going to say, ‘Yeah, we’re happy to work with such-and-such agency in a separate discipline’ t

Golf Monthly

1 min read

Despite a lot of us having some time away from the course to contemplate our technique, launches from the manufacturers continued at full speed over the winter. Every brand has something new to offer, which is certainly worth considering if you haven

AdNews

2 min read

Looking at the big themes over the past 12 months, they align with some of the imperatives for how we improve media agency structures for a sustainable and prosperous future. Let’s start with value. The value agencies create, and the contribution the

Australasian Transport News (ATN)

1 min read

TR Group has bought Melbourne’s Semi Skel Hire (SSH) as it moves to realise its Australian ambitions. The 27-year-old New Zealand company, with CEO Andrew Carpenter at its helm, boasts of 5,500 rental and lease vehicles at home and SSH brings a broad

Smart Photography

1 min read

Our team is updated with all the benchmarks and road blocks that the field of photography and imaging across the globe experiences. This helps us record the changes in the global perspective, thus making us the first to predict which products will be

NZ Marketing

2 min read

IT WAS DURING THE HEIGHT of the Covid-19 Lockdown when the idea to support our struggling small business sector first came to Marketing for Business Good originator, and MA Southern Chair Michael Durie. In 2019, the southern branch of the MA trialled

NZ Marketing

1 min read

Like most businesses, updating and augmenting our customer (membership) data is a key priority for us so that we can keep in touch – ideally through the channels our members prefer. We’d love your help to do this. We have some exciting plans for the

4x4 Magazine Australia

1 min read

TERRAIN Tamer celebrated its 50th anniversary in December by throwing a shindig at the Hotel Windsor in Melbourne. Held in the Grand Ballroom, the iconic aftermarket manufacturer invited 150 of its staff, suppliers and customers, as well as a conting

NZ Marketing

2 min read

IN MY 30-PLUS YEARS IN MARKETING, one thing has remained fairly consistent: we marketers are pretty useless at stakeholder engagement. Why is that? Well, we have the best ideas that are going to solve the world’s biggest problems. We understand the c

Home & Decor

2 min read

You may have seen some of its designs without realising that they were a big part of your shopping experience. The family-owned Futuristic Store Fixtures has designed store concepts for several well-known international chains in Singapore and oversea

Smart Photography

1 min read

Our team is updated with all the benchmarks and road blocks that the field of photography and imaging across the globe experiences. This helps us record the changes in the global perspective, thus making us the first to predict which products will be

AdNews

1 min read

Do you have a pic for our August edition? Email adnews@yaffa.com.au We Are Social hosted a Vivid Ideas panel, with its Managing Director Suzie Shaw and Kepios founder Simon Kemp discussing the impending internet revolution. The Boomtown initiative

Smart Photography

1 min read

Our team is updated with all the benchmarks and road blocks that the field of photography and imaging across the globe experiences. This helps us record the changes in the global perspective, thus making us the first to predict which products will be

New Idea

1 min read

The hardest part of any home improvement is choosing the right tradie for the job. Find the right one and you’ll breeze through the construction. But hire the wrong one and you’ll find yourself in a never-ending nightmare. So, how do you pick the on

Marketing

2 min read

This topic is a little more specific than our usual. A small part of the decision to cover themes like Simplicity, Dream and Truth is made in the knowledge that I’ll be able to wax lyrical about them in a vague manner when the time comes. Madtech, on

NZ Marketing

2 min read

MA is thrilled to have initiated the Emerging Marketers Group (EMG) of New Zealand. Focused on students and run by students, the goal of the group is to gain the engagement of all marketing students in New Zealand. Starting at the University of Auckl

Artichoke

1 min read

MAISON&OBJET (M&O) is a major trade event for professionals working in the art of living. The lifestyle trade fair brings together a 360-degree product offering, including decoration, design, furniture, accessories, textiles, fragrances, children’s i

Motorcycle Sport & Leisure

1 min read

Most of the items for sale, from food to souvenirs, are subject to negotiation. While price difference might not seem important, you can be sure we help you out with your shopping, lunch and other purchases, taking the stress out of this for you. We

NZ Marketing

3 min read

Many agency suits, strategists and even creatives switch from agency to client side at some point in their career. Maybe it’s the ability to focus on one thing and do it well or the opportunity to call the shots on what gets done. Often, it’s just th