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Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion


Influence: The Psychology of Persuasion

ratings:
4.5/5 (798 ratings)
Length:
10 hours
Publisher:
Released:
Oct 11, 2016
ISBN:
9780062660398
Format:
Audiobook

Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Publisher:
Released:
Oct 11, 2016
ISBN:
9780062660398
Format:
Audiobook

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Reviews

What people think about Influence

4.6
798 ratings / 78 Reviews
What did you think?
Rating: 0 out of 5 stars

Reader reviews

  • (5/5)
    Powerful, insightful book on marketing from the perspective of the buyer. As an author, I had difficulty trying to identify my core readership. This book helped and I discovered my most-devoted fans were not the demographic I had imagined. This book delivers practical techniques and tips on identifying and reaching your buyers (readers).
  • (4/5)
    Some of the contemporary examples and references are a bit dated (such as the "click-whirr" of tape players), but the information is fascinating and useful. This book is simple to read and should be of great interest to anyone who doesn't want to be conned, swindled, finagled, cheated, misled, or otherwise tricked into loss of life, liberty, or property at the hands of unscrupulous merchants, politicians, or anyone else.
  • (5/5)
    So good. I will be re-listening to this at least once a year.
  • (5/5)
    Good book very interesting worth reading and listening to the same
  • (5/5)
    Use this book to help hone your sales craft with a free conscience. Only work in sales if you can provide a better value than your competitors, and use all of these tactics to "trick" your customers into doing something in their best interest. I used to hold back and not use sales tactics, then I would run into customers who had walked and gotten taken advantage of by some compliance professional at another shop across town. If a customer is asking you about a product, and you sell a good product, use whatever means necessary to outfit the customer with your product, otherwise they might walk into another shop and get taken advantage of. That's my two cents.
  • (5/5)
    A must read for anyone seeking to influence or understand how they are being influenced, which is pretty much everyone. ?
  • (5/5)
    Excellent insights that explained certain incidents in my own life both as the buyer and seller/persuader.
  • (4/5)
    Funny, informative and arms you with awareness of persuasion tactices unknowingly used on an everyday basis.
  • (5/5)
    One of the most thought provoking book I have come across
  • (4/5)
    Decent enough book...probably could’ve been cut in half but the material presented was pretty practical.
  • (5/5)
    very nice book with detailed examples. Useful tricks for real life also.
  • (5/5)
    I liked the book. great listening and good advice for everyone
  • (2/5)
    Terrible narrator. Hearing his breath at each 10 second pissed me of
  • (5/5)
    I love it. Although some strategies I heard about it from other books. But, this one talks about the strategy beaded on experiments.
  • (5/5)
    The behavioral triggers discussed in this book are still applicable today. Interestingly enough, our behavioral responses haven’t evolved a much over the last 20 years, with some exceptions.

    If your were born after 1985, some of the references may be alien to you, but the underlying message still valuable (e.g. Amway salesman, Sanka coffee campaign).

    Really good book. Commendable job by the author in putting this work together.
  • (4/5)
    Brilliant piece! I can now make sense of many things I simply coasted through leaving me either excited or bruised. No more!
  • (5/5)
    Such an eye opener. A must-read for social psychology fans!
  • (5/5)
    A must-read (listen) for anyone.
    Cialdini's masterpiece looks into details of a concept of manipulation. His work is well-thought, has a lot of arguments and historical analysis. At the same time, he uses such a basic language that even a kid can understand it. Cialdini's examples are all live. You will keep noticing during the whole book how your thoughts end up "Yeah, I've seen that. And that. And that...".
    So, why it's useful:
    - It will allow you to notice when someone is manipulating you
    - It gives practical examples of how to avoid that manipulation
    - It explains in details on why each manipulation works and on whom
    - You can start using those manipulations as well

    And again, it's easy to read and is very engaging.
  • (5/5)
    Muy interesante. Nos ayuda a entender las manipulaciones y estrategias de los vendedores
  • (5/5)
    excellent book definitely worth the time. will teach you many great things
  • (5/5)
    This book can either be an asset for someone with good intentions just as much as the conniving individual. You can use the information written to either create a shield to face situations or to have the world as your oyster.
  • (5/5)
    it's an excellent read. I wasn't aware of these factors that influence us daily. The insights provided are really awesome. Everyone should read this book.
  • (3/5)
    If you are working any sales job, give this book a read. Otherwise, not really worth it. Seems to run out of “usable” information halfway in.
  • (5/5)
    Legit book to sum it up the first part is about the reciprocity rule, the next is about social influence and people going along with the crowd, and the last part is about using supply and demand and scarcity of whatever the object is in question to move people into acting without thinking due to such a short supply.

    I’ve been selling stuff for years and I use all this unknowingly but that’s the beauty of these books sometimes they articulate stuff you may already know into words you couldn’t come up with which in turn gives you a deeper understanding.
  • (5/5)
    This book is written in a clear and concise manner and has a calm and pleasant narration.
  • (5/5)
    Fascinating look at human behavior and our natural responses to certain situations. Well worth the listen/read.
  • (2/5)
    Listened in 1.2x speed, but the breathing of the narrator is still annoying. I'd recommend buy the book instead.
  • (5/5)
    Eye opening and mind blowing! I want to read it again after some time to make sure I remember it all! Highly recommended!
  • (5/5)
    Great book very informative with theory backed by real life examples
  • (5/5)
    The book describes the psychological techniques to persuade people in a clear way.
    I liked it very much.