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The Kelloggs: The Battling Brothers of Battle Creek

The Kelloggs: The Battling Brothers of Battle Creek

Written by Howard Markel

Narrated by David Colacci


The Kelloggs: The Battling Brothers of Battle Creek

Written by Howard Markel

Narrated by David Colacci

ratings:
4.5/5 (4 ratings)
Length:
16 hours
Released:
Aug 8, 2018
ISBN:
9781684413676
Format:
Audiobook

Description

John Harvey Kellogg was one of America's most beloved physicians; a bestselling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast.

In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet.

As Markel chronicles the Kelloggs' fascinating, Magnificent Ambersons—like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades—changing the lives of millions and helping to shape our industrial age.

Released:
Aug 8, 2018
ISBN:
9781684413676
Format:
Audiobook

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4.3
4 ratings / 3 Reviews
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  • (4/5)
    There were two Kellogg brothers of Battle Cree, Michigan. John, the oldest in the family, became a famous physician, championing not onlyplant-based diets and probiotics, but also unfortunate racists theories like eugenics.Will, the younger brother, was neglected as a child and made subservient to his older brother until he was in his thirties, established the cereal company that still provides breakfast for many of us today.This book tells their unhappy story - how the two brothers fought each other for dominance in the health food industry of the day and ended up suing each other i(in a case reminiscent of Dickens' Jarndyce & Jarndyce lawsuit)over who had teh rights to the marketing of corn flakes.Today very few people remember the older brother and his Battle Creek Sanitarium is long gone, it's buildings now a VA hospital. But everyone knows about the younger brother's creation of the W. K Kellogg cereal company.This book, however, is a cautionary tale of how blind ambition can ruin more than one family and, in the end, leave all the players miserable.The
  • (5/5)
    "The Kelloggs" is not a quick read, but it's a very enjoyable, entertaining one, especially for those interested in the history of medicine, religion, food, turn-of-the-last-century United States, and/or business.Early on, the book's primary focus is Dr. John Harvey Kellogg, who had a deeply entrenched drive to succeed (and often did), accompanied by a stellar ego and need for awe that made his patients adore him but oftentimes created a chasm between him and his family members."The Kelloggs" gradually shifts from Dr. Kellogg to his younger brother Will Keith Kellogg, who also longed for success and wealth but his aspirations were continuously demeaned by John Harvey, whom Will Keith worked for (and was awfully underpaid while being denied employment perks such as vacation time) for many years.The book then presents John Harvey vs. Will Keith -- literally, in court. Both Kellogg brothers had food companies and claimed the Kellogg name as brand as well as interestingly enough, Will Keith's signature on packaging as their own trademarks. The case lasted for 10 years, during which time John Harvey, self-claimed as the world's most famous physician, was extremely envious of the millions of dollars his younger brother's company was earning annually while his own food company sputtered along. Knowing this, John Harvey repeatedly made himself a pain in Will Keith's neck, just because he considered himself superior to most others but especially to Will Keith.I've known of these two Kellogg brothers stormy, icy relationship for a long time, but "The Kelloggs" made me fully aware of the brothers' dynamic and sibling rivalry (more so on John Harvey's part -- Will Keith mostly wanted John Harvey to leave him and his company alone).This was one of the best books I read in 2017, and I highly recommend it to others.
  • (4/5)
    Fascinating story. I've got to get to the Adventist museum in Battle Creek.