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The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

Written by Todd Herman

Narrated by Todd Herman


The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

Written by Todd Herman

Narrated by Todd Herman

ratings:
5/5 (319 ratings)
Length:
7 hours
Publisher:
Released:
Feb 5, 2019
ISBN:
9780062892072
Format:
Audiobook

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Also available as ebookEbook

Also available as...

Also available as ebookEbook

Description

A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.

There’s only one person in the way of you unleashing your potential: you. There’s also one person who can move you out of the way so you can perform at your peak.

That person is already inside you. You just need to unlock them. This other part of you is your alter ego. After 21 years of working with elite athletes, performers, and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson.

When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because of chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Voorhees. In that moment, he resolved to stop being Bo Jackson and start being Jason the moment he stepped on the field.

In this transformative guide, Herman teaches you how to create and control an alter ego like Bo — and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: He knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using Superman’s classic trick — putting on a pair of glasses - he learned to trigger the specific traits he needed to achieve his goals.

The Alter Ego Effect is not about creating a false mask — it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back and empowering you to ultimately become your best self.

Publisher:
Released:
Feb 5, 2019
ISBN:
9780062892072
Format:
Audiobook

Also available as...

Also available as ebookEbook

About the author

Todd Herman is a toughness and performance coach to professional and Olympic athletes, as well as a leadership and performance advisor to billionaires and hundreds of entrepreneurs. He’s also the creator of the 90 Day Year™, a business achievement program designed for business owners to master the art of execution.



Reviews

What people think about The Alter Ego Effect

4.8
319 ratings / 37 Reviews
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Reader reviews

  • (5/5)
    Awesome! It’s like a life hack to your best self. Kept my attention the whole way through
  • (5/5)
    One of the best mindset books I've ever read! Recommend this to anyone who wants to be a high performance in anything...work or life!
  • (5/5)
    This book is the key to succeed your worst enemy
  • (5/5)
    Mind-blowing. I’ve read so many books on self-help that I find it difficult to discover books that will teach me something new and inspiring. This one did. Best of all is that it’s also 100% practical and the author gives you clear step-by-step instructions on how to create an alter ego that works for you and a contingency plan for when you find yourself slipping back into your old self. And it’s fun!!
  • (5/5)
    Great listen! Really interesting content. I’ll probably give this a shot to some extent in the future. If not give it a listen to again. Would definitely recommend you check it out if the title caught your eye.
  • (5/5)
    Not exactly what I'm use to reading..that's what made it great. A great angle on how you could deal with challenges.