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    The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists
    The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists
    The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists
    Audiobook6 hours

    The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

    Written by Shep Hyken

    Narrated by Timothy Andrés Pabon

    4.5/5

    ()

    About this audiobook

    In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases-from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a "Cult of the Customer"-and shows how you can do it too.

    Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.
    LanguageEnglish
    PublisherAscent Audio
    Release dateNov 20, 2018
    ISBN9781469070919
    The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists
    Author

    Shep Hyken

    Shep Hyken, CSP, CPAE is the Chief Amazement Officer at Shepard Presentations. As a speaker and author, Shep works with companies and organizations who want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the New York Times, Wall Street Journal and USA Today bestselling business author of Moments of Magic, The Loyal Customer, The Cult of the Customer, and The Amazement Revolution. He is also the creator of The Customer Focus program, which helps clients develop a customer service culture and loyalty mindset.

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    • 3/5
      The Cult of the Customer is one of those excellent books you can read on a single plane ride, and then land with a new sense of inspiration and a set of steps to get going. Shep Hyken draws upon his broad experience to create a framework work that is straightforward and usable. I most appreciated his understanding that, while the experience begins with customer touchpoints, those touchpoints are supported by a series of steps - many behind the scenes - that also need support and innovation. These include both operational processes and the more fundamental resource of people. I also like how he advocates for treating employees the way they should treat customers. The overall framework is organized around 5 levels of customer loyalty and the process for moving them to the most successful Cult of Amazement.