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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation [4th Edition]

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation [4th Edition]

Written by Damian Ryan

Narrated by James Langton


Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation [4th Edition]

Written by Damian Ryan

Narrated by James Langton

ratings:
4/5 (8 ratings)
Length:
16 hours
Released:
Jan 29, 2019
ISBN:
9781543639223
Format:
Audiobook

Description

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale.

Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.

One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.

Understanding Digital Marketing is now required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.

Released:
Jan 29, 2019
ISBN:
9781543639223
Format:
Audiobook

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What people think about Understanding Digital Marketing

4.1
8 ratings / 2 Reviews
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Reader reviews

  • (2/5)
    I think this book is outdated and just throws an immense set of random facts that you can find online anyway and have been compiled here.
  • (5/5)

    2 people found this helpful

    This book is very well written. I like what the authors have done to preface each chapter with what they term "Our Chapter Pledge to You." This gives the reader a very good understanding of what they will learn in that particular chapter.The authors do a good job of explaining the history of digital marketing, and cover very important topics that any business owner can relate to. I.E. - Strategic thinking, Website Intelligence, return on investment, Social media, email marketing, and fostering an online image, etc.This book is concise, practical, and very easy to implement into your business now. I recommend this book.

    2 people found this helpful