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No Filter: The Inside Story of Instagram

No Filter: The Inside Story of Instagram

Written by Sarah Frier

Narrated by Sarah Frier and Megan Tusing


No Filter: The Inside Story of Instagram

Written by Sarah Frier

Narrated by Sarah Frier and Megan Tusing

ratings:
4.5/5 (77 ratings)
Length:
11 hours
Released:
Apr 14, 2020
ISBN:
9781797102955
Format:
Audiobook

Also available as...

Also available as bookBook

Also available as...

Also available as bookBook

Description

"A sequel to The Social Network" (The New York Times)

"Deeply reported and beautifully written" (Nick Bilton, Vanity Fair reporter)

Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook's attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees.

That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram's beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook's grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach 1 billion users, Facebook's CEO Mark Zuckerberg—once supportive of the founders' autonomy—began to feel threatened by Instagram's success.

At its heart, No Filter is a human story, as Sarah Frier uncovers how the company's decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we shop, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company's success. No Filter examines how Instagram's dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.

Released:
Apr 14, 2020
ISBN:
9781797102955
Format:
Audiobook

Also available as...

Also available as bookBook


About the author

Sarah Frier is a senior technology reporter for Bloomberg News out of San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. Frier is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. She’s also the author of No Filter: The Inside Story of Instagram, the winner of the 2020 Financial Times and McKinsey Business Book of the Year Award.

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4.3
77 ratings / 5 Reviews
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Reader reviews

  • (5/5)
    "no filter" is not only about the story of Instagram, it's more about an era in history shaped by smart young minds who discovered a real treasure, monitizing human communication. Although you can feel the author's empathy with the founders of Instagram, she also valued the logic of Mark Zuckerberg in one of his battles to dominate the social media territory.
  • (5/5)
    I have known the pieces of this story through the years, it is such a treat to have it so cohesively told. Made me miss the old days of square-only photos and over contrasted filters. A fun, insightful read for anyone interested in the startup world.
  • (4/5)
    Interesting narrative of Instagram. Learned a lot of how Zuckerberg thinks about the world too.
  • (5/5)
    Definitely a succinct but elaborate narration of Instagram’s journey. Asa tech entrepreneur, I gained some useful insight that I can apply.
  • (5/5)

    1 person found this helpful

    Great story - well researched and super interesting! Def worth the read to see how we got here and where we are going

    1 person found this helpful