Enjoy this title right now, plus millions more, with a free trial

Only $9.99/month after trial. Cancel anytime.

Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

Written by Gary Vaynerchuk

Narrated by Gary Vaynerchuk


Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

Written by Gary Vaynerchuk

Narrated by Gary Vaynerchuk

ratings:
5/5 (33 ratings)
Length:
5 hours
Publisher:
Released:
Nov 30, 2021
ISBN:
9780062674722
Format:
Audiobook

Editor's Note

The key to success…

Entrepreneur, venture capitalist, and author of multiple business bestsellers, Vaynerchuk is best known to his legions of fans as “GaryVee.” In “Twelve and a Half,” he explores an undervalued key to success: emotional intelligence. From curiosity to empathy to self-awareness, no business education is complete without an understanding of these crucial traits.

Description

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try. 

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them. 

Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. 

This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.   

Publisher:
Released:
Nov 30, 2021
ISBN:
9780062674722
Format:
Audiobook

About the author

Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.


Related to Twelve and a Half

Related Audiobooks

Related Articles


Reviews

What people think about Twelve and a Half

4.8
33 ratings / 5 Reviews
What did you think?
Rating: 0 out of 5 stars

Reader reviews

  • (5/5)
    After absorbing Gary's content for years and truly challenging myself to follow suit to be the best version of myself. This is the guideline to do it. It's one size fits all. It's a framework and I hope it becomes more than a trend or fad. Fully commit to applying one or more ingredients and you'll see remarkable change in your cohort, interactions and overall life. Thankful I was able to dive more into what I've already indulged in.

    400 trillion to one ?
  • (5/5)
    Thank you, Gary! You are the kind of role model we all need.
    A fantastic book!
  • (5/5)
    Gary V crushed it again…This is his best book since Crush It. I’ve enjoyed all of his books, but this one is jammed packed with tangible advice that, if applied, will make you better in all areas of your life.
  • (5/5)
    A great book for any leader to build empathy and kindness into how they operate and manage a team. You can tell this book is based on Gary's years of wisdom and experience. Highly recommended if you want to have a better life for you and the people around you!
  • (5/5)
    Really good book.
    It gives you some examples and perspective that you wouldn't get unless you had a truly positive person to talk to.
    The case scenarios and exercises were a really good addition so to ground what you learned on reality and so that you can actually put it in action.
    I would like to thank Garyvee for sharing mental processes that I wasn't be able to realize by myself, and to thank everyone involved in the creation of this book.
    Keep it coming!