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Pressure Makes Diamonds: Becoming the Woman I Pretended to Be

Pressure Makes Diamonds: Becoming the Woman I Pretended to Be

Written by Valerie Graves

Narrated by Trei Taylor


Pressure Makes Diamonds: Becoming the Woman I Pretended to Be

Written by Valerie Graves

Narrated by Trei Taylor

ratings:
5/5 (2 ratings)
Length:
10 hours
Publisher:
Released:
Jun 8, 2021
ISBN:
9781094418872
Format:
Audiobook

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Also available as bookBook

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Also available as bookBook

Editor's Note

A star…

Valerie Graves started life in the projects of Pontiac, Michigan. Her own strength and determination kept her on her path to greatness, eventually overcoming the odds of race and socioeconomic depression to become a star in the world of advertising. It was no small feat to climb the ladder normally reserved for white men, and despite her travails, her memoir is one of hope and optimism for the world she believes we can still create.

Description

This is the unflinching memoir of a female African American advertising executive’s unprecedented and unlikely success, which began in the Mad Men era. It follows her journey from the projects of Motown-era Michigan to the skyscrapers of Madison Avenue and beyond. With marches, riots, and demonstrations as the backdrop, and rock ’n’ roll as a soundtrack, this book accompanies Graves as she traverses the seismically shifting terrain of 1960s and ’70s America on her quest to “be somebody.”
In the ’80s and ’90s, as Graves makes her ascent to the East Coast heights of the white male–dominated advertising world, she turns familiarity with harsh realities like racism and sexism into robust insights that deeply connect with African American consumers. During the golden era of black advertising, she becomes an undisputed “somebody.” Soon, though, she learns that money, success, a good marriage, and connections that reach all the way to the White House cannot entirely insulate her against the social ills that threaten to crush black Americans.

Publisher:
Released:
Jun 8, 2021
ISBN:
9781094418872
Format:
Audiobook

Also available as...

Also available as bookBook

About the author

Valerie Graves, whom Advertising Age magazine named one of the “100 Best and Brightest” in the entire industry, is a nationally recognized creative director of such Fortune 500 accounts as Ford, General Motors, AT&T, Burger King, General Foods, and Pepsi. A former teenage parent from the factory town of Pontiac, Michigan, Graves broke barriers in advertising as one of the first black copywriters at BBDO, Kenyon & Eckhardt, and JWT. She went on to an award-winning career as chief creative officer at the UniWorld and Vigilante/Leo Burnett agencies, senior vice president of creative services at iconic Motown Records, and creative consultant to President Bill Clinton. In 2007, recognizing Graves’s stellar career and public service via the Advertising Council and the Partnership for a Drug-Free America, industry coalition ADCOLOR granted her the title of “Legend.” She resides in New York City. Pressure Makes Diamonds is her memoir. Visit her website: ValerieGravesBook.com.


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