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Bernd H. Schmitt
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Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image
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Alex Simonson
Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity
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Bernd H. Schmitt
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
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Bernd H. Schmitt
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Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
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Bernd H. Schmitt
Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
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Bernd H. Schmitt
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