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Claude Whitacre
Claude Whitacre grew up in the small town of Lodi Ohio. A painfully shy kid, he never attended a sports event, went to a dance, or even attend his own graduation.
One of his first ...view moreClaude Whitacre grew up in the small town of Lodi Ohio. A painfully shy kid, he never attended a sports event, went to a dance, or even attend his own graduation.
One of his first jobs was selling vacuum cleaners door-to-door. The first three months were bleak, with not even a single sale. Claude says "I knew people were buying, I just wasn't selling. I needed to study what made people want to buy". He quickly formed the habit of taking notes after every presentation. He would study what worked, what didn't, and try to improve.
Eventually he set sales records that some find hard to believe. Such as selling a high end vacuum cleaner to everyone living on a city street (22 homes total)...selling 10 vacuum cleaners in a single day....and selling 24 vacuum cleaner demonstrations in a row.
In 1999 Claude decided to open a retail store to let people come to him to buy. .The first years sales were embarrassing, but after studying marketing and advertising, the store's sales increased an average of 81% a year for the next eight years. In 2009, Claude decided to use local online advertising methods to create an additional sales surge in his business. After over a year of trial and error, and lots of false starts, Claude finally "cracked the code" to successful local online marketing. Now, Claude's store completely dominates the local search engines. Out of 124,000 local search results, Claude's store holds the first ten positions in Google...an unheard of feat.
Claude owns Local Profit Geyser, a service that helps small businesses get on the first page of Google for local searches,he is also the author of The Unfair Advantage Small Business Advertising Manual, Selling Local Advertising, and Local Online Marketing. Claude has several more titles on the way.
Claude works out of a retail store he uses to test small business marketing and advertising ideas. He owns the store with his wife, Cheryl.
Claude now divides his time between his retail store (The Sweeper Store), and speaking to groups of business owners about local advertising both online and offline.
Claude lives with his wife Cheryl quietly in the small college town of Wooster Ohio.
Join Claude On Facebook: http://www.facebook.com/ClaudeWhitacreSpeakerview less