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Elmer Wheeler
ELMER WHEELER (1903-1964) was America’s No. 1 sales consultant and personality builder. Author of the famous statement “don’t sell the steak—sell the sizzle,” Mr. Wheeler told people how to step up...view moreELMER WHEELER (1903-1964) was America’s No. 1 sales consultant and personality builder. Author of the famous statement “don’t sell the steak—sell the sizzle,” Mr. Wheeler told people how to step up their personal effectiveness for many years through his Elmer Wheeler Sales Training Institute, his lectures, articles in leading magazines, and popular self-help books. These include: How to Sell Yourself to Others, Tested Sentences That Sell, Sizzlemanship, How to Make Your Sales Sizzle in 17 Days, and The Fat Boy’s Book—the most widely read diet-humor book in America.
CARL ROSE (1903 - 1971) was an American cartoonist whose work appeared in The New Yorker, Popular Science, The Saturday Evening Post, and elsewhere. He received the National Cartoonists Society’s Advertising and Illustration Award for 1958.view less