OK I hate to say that such a banal business book captures in a few pages my over arching outlook on how change happens in the world (and just so happens to be a good way to approach launching high tech innovations). I refer to it often as a baseline for clients and anyone I am talking to to understand the process they are about to embark upon. I recommend it highly to all my clients so we can agree to speak the same language about product development and the world we are trying to launch it into.
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