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It never really occurred to me that as a manager, I may be placing too much emphasis on the less important, sometimes seemingly trivial factors, while avoiding the more unpleasant ones. From this book, I learned how to recognize all of the factors that will lead to a better motivated sales force. I learned that it is not a "One size fits all" kind of thing. You must be willing to bend a little, and adjust your motivational techniques to produce a better outcome in your sales team. This book will teach you how to always be at your motivational best.