• book
    0% of The Reluctant Entrepreneur completed

From the Publisher

Intelligent strategies for starting and growing a small business with minimal personal financial risk

A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.

Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies.

Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately

Essential reading for small business owners and both first time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.

Published: Wiley on
ISBN: 9781118240212
List price: $24.95
Read on Scribd mobile: iPhone, iPad and Android.
Availability for The Reluctant Entrepreneur: Turning Dreams into Profits
  1. This book can be read on up to 6 mobile devices.

Related Articles

Bloomberg Businessweek
4 min read

The Case for Not Overstocking Your IRA

Ben Steverman • A new book extols the value of debt and liquidity • “I need Ben to have more flexibility” In 2016, I finally paid off my student debt. Practically every other cent left over after rent and other living expenses went into my retirement account. Was it a mistake to load up my 401(k)? Thomas Anderson thinks so. This is our story. Compared with the average American, I’m doing all right. I have a good job, I’m saving regularly, and I’m debt-free for the first time since graduate school. That doesn’t feel like nearly enough, though, not in Manhattan anyway, where everybody else s
Entrepreneur
2 min read

Why You Need To Think Like A CFO

Thanks to many years of modeling financial statements and analyzing performance ratios, I tend to think like a CFO when it comes to my personal finances. This means I have a comprehensive understanding of the ripple effect that good or bad financial decisions will have on my net worth. One role of a CFO is to ensure profitability, despite fluctuations in revenue. This starts with the essential task of identifying the proper balance between fixed and variable costs. When managing your personal income, you must do the same.  I always put at least 20 percent of my take-home pay into savings; it’s
Fortune
4 min read

Keeping An Eye On The Animals

INTERVIEW BY MATT HEIMER FINANCIAL GIANT Charles Schwab oversees $2.7 trillion in assets, including more than 10 million active brokerage accounts. The breadth of that customer base gives Liz Ann Sonders, Schwab’s longtime chief investment strategist, a unique role—as both a source of advice to those legions of “retail” clients and an observer of their behavior. So it’s worth noting that Sonders sees a revival of “animal spirits” since November’s election, an optimism that’s driving small investors to put more money in stocks and accept the risks that come with them. As she notes, that trend