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From the Publisher

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
Published: Wiley on
ISBN: 9780470856543
List price: $60.00
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Availability for Customize the Brand: Make it more desirable and profitable
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