- Jan 1 20171 minute
Getting The Message
Claire Dodson Bonin Bough HOST, CLEVELAND HUSTLES; AUTHOR, TXT ME (646) 759-1837 Why did digital-marketing innovator Bonin Bough ditch Triscuits for TV? Snack-food giant Mondelez’s chief media and e-commerce officer left in August to star in CNBC’
- Dec 15 20163 minutes
How To Fix The Internet
Anonymity has poisoned online life.
- Dec 1 20162 minutes
Should My Business Start A Podcast?
Yes, if you have a strong idea, a quality host, and a high level of commitment, says Jay Baer, best-selling author, marketing consultant, and cohost of the popular Social Pros Podcast.
- Oct 1 20132 minutes
The Single Most Important Website Metric
What's the most important website metric for my business?
- Jul 4 20161 minute
A New Fight Over Digital Music
ALEX FITZPATRICK MORE THAN 170 ARTISTS, INCLUDING Taylor Swift and Paul McCartney, are joining record labels, music publishers and others to urge Congress to reform the Digital Millennium Copyright Act (DMCA), which in part protects Internet compani
- Nov 7 20162 minutes
Inside the New Standards for Kids and Screen Time
WHEN IT COMES TO SCREEN TIME for kids, less is more. That’s what the American Academy of Pediatrics has maintained for years, warning that exposing young children to any kind of digital platform, from junk TV to educational apps, could lead to delaye
- Sep 1 20162 minutes
How to Share Your New Gig
CHANGING JOBS? CONGRATULATIONS. NOW USE THESE ETIQUETTE TIPS TO SPREAD THE WORD WITHOUT MAKING ANY SOCIAL MEDIA STUMBLES.
- Nov 1 20142 minutes
Why a Phone Call Is Better Than an Email (Usually)
Our obsession with e-mail ignores a crucial truth about human beings: that we have evolved as listeners, not as readers.
- Oct 1 20153 minutes
3 Ways to Integrate Video Into Your Marketing Strategy
Video marketing that really resonates
- Dec 12 20161 minute
Voat: Reddit For Even Meaner People
J.S. The “fatpeoplehate” group that Moreno banned from Reddit migrated to Voat, which was started by Atif Colo and Justin Chastain, software engineers in their early 30s who believe that people should be able to say or see anything, as long as it’s
- Apr 1 20152 minutes
It's Not You, It's Your Story: Why Branding Matters
Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
- Feb 1 20142 minutes
Disposable Phone Numbers Are So Hot Right Now
The venture capital money came pouring in for Burner, a mobile app that doles out disposable phone numbers for calling and texting.
- Dec 1 20153 minutes
5 New Strategies for the New Year
Your marketing action checklist for 2016.
- Jul 1 20162 minutes
Three New Tools Savvy Entrepreneurs Shouldn't Ignore
Hesitant to spend $300 for a pair of headphones? We've got an alternative.
- Sep 1 20132 minutes
Online Startup Makes Website Editing Simple
Barley is a website-management program that allows entrepreneurs to undertake on-screen editing of their sites almost as easily as making changes to a Word doc.
- Mar 1 20152 minutes
Social Analytics: How Necessary Are They?
Our resident 'geek' tells us if social media analytics add up to business success.
- Dec 1 20162 minutes
Building His Audience
AFTER ONLINE STRATEGIST JIM ROBINSON VEERED OFF THE CORPORATE FAST TRACK, HE WOUND UP GROWING BOTH WEB TRAFFIC AND HIS OWN BUSINESS.
- Jul 1 20161 minute
For families whose children use more than their fair share
- Oct 30 20161 minute
Where They Hang Out
Anyplace with Wi-Fi, for starters.
- Feb 1 20164 minutes
How This Man Made the Leap From Artist to Entrepreneur
'The entrepreneurial spirit of defining, of iterating on a vision is what artists are fundamentally all about,' says Monegraph founder Kevin McCoy.
- Sep 1 20131 minute
How to Innovate in E-Commerce
Zappos Labs brings startup spirit to an online powerhouse.
- Jul 1 20142 minutes
How Event Management and Analytics Gave This E-Vite Company a Boost
Splash is the first platform that allows users to manage the entire life-cycle of an event.
- Jun 1 20162 minutes
Why Your Emails Could Use an Exclamation Point (or Three)
Punctuation and other markers -- emoticons, slang and the like -- serve as stand-ins for facial expression and vocal intonation.
- Aug 1 20154 minutes
5 Ways to Generate Business Through LinkedIn
Make sure you're taking full advantage of the professional social network.
- Feb 1 20161 minute
4 Must-Haves for Headlines That Hook Readers
Without the right words, your blog posts, flyers and ads may go unnoticed.
- Oct 16 20161 minute
Hacking: A Love-Hate Story
IN THE AGE OF THE hacker, privacy is a thing of the past. Or is that just what we tell ourselves so we feel better when we’re perusing the embarrassment of prurient riches we encounter almost every day online, from Colin Powell’s leaked emails to a l
- May 1 20142 minutes
The Science Behind Crafting Contagious Content
Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
- Dec 5 20163 minutes
The New Advertising, As Seen On Tv
Facebook is experimenting with ad targeting for streaming shows | Consumers use their “right to swipe past” ads on social media
- Jan 1 20132 minutes
The Power of Social Customer Service
Taking to social media to address customer service issues is a great opportunity for brands.
- Nov 7 20162 minutes
How Not to Regulate the Internet
The FCC’s new privacy rules are shortsighted and likely to do more harm than good