From the Publisher

HOW TO BUILD A SUCCESSFUL ONLINE BUSINESS
E-commerce is bouncing back! Get ready to catch the next wave! You can build a profitable small business online by adopting cost-effective e-business strategies. This is the book that shows you
How to develop appropriate strategies to cope with changes in the marketplace.
How to create a "position" for your business in the minds of your target consumers.
How to differentiate your product with benefits, pricing and value-added services.
How to find the right e-commerce solution to put your business online cost-effectively.
How to use a proprietary risk management process to screen out online fraud effectively.
How to fulfill your orders promptly and cost-effectively.
How to make your site sells with bargains, effective sales writing and testimonials.
How to build a vibrant online community to enhance the "stickiness" of your Web site.
How to build a highly responsive mailing list to improve your sales conversion rate.
How to use free publicity in the media to drive millions of visitors to your site.
How to acquire new customers cost-effectively.
How to manage your e-business efficiently.
How to adopt multi-channel business strategy to improve profitability.
Published: iUniverseBooks on
ISBN: 9781469729893
List price: $3.99
Read on Scribd mobile: iPhone, iPad and Android.
Availability for SUCCESS WITH ONLINE RETAILING