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Social Analytics - Unabridged Guide
About the book
Complete, Unabridged Guide to Social Analytics. Get the information you need--fast! This comprehensive guide offers a thorough view of key knowledge and detailed insight. It's all you need. Here's part of the content - you would like to know it all? Delve into this book today!..... : It does not aim to make a diagnosis of the times that can be agreed upon by everyone or anybody but a report that no one wants to protest about. ...Such social analytics include the listening platforms from companies such as General Sentiment, Attensity, Expert System, Astute Social and Telligent Systems that are used by advertising agencies, corporate marketing departments and call centers to scan popular social media networks. At the same time, individuals have also found platforms such as Empire Avenue, PeerIndex, Swaylo and Klout to be a valuable tool for understanding their personal influence in various social media networks. ...A tool titled as Mood of the Nation and developed by researchers at the University of Bristol is an example, where affective norms for the emotions of anger, fear, sadness and joy are extracted based on Twitter content published by users geo-located in the United Kingdom. There is absolutely nothing that isn't thoroughly covered in the book. It is straightforward, and does an excellent job of explaining all about Social Analytics in key topics and material. There is no reason to invest in any other materials to learn about Social Analytics. You'll understand it all.Inside the Guide: Social Analytics, Voice of the customer, Unstructured data, Twitter, Text mining, Telligent Systems, Social CRM, Sentiment analysis, PeerIndex, Lars-Henrik Schmidt, Klout, Attensityread more