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TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to
do your own PR. Chapters include these topics:
• Launching Your PR Campaign
• Ways to Approach the Press
• Creating Your Press Materials
• Using a Website or Blog in Your PR Campaign
• Sending Your Press Materials to the Media
• Doing Follow-Up
• Keeping Track of Your PR
• Getting Your Work Published
• Using E-Books to Promote Your Product or Service
• Creating a Package with Audiobooks And Videos
• Creating and Attending Networking Events
• Using the Social Media
• Assessing Your PR Campaign
• and More…
Published: iUniverseBooks on
ISBN: 9781462048298
List price: $9.99
Read on Scribd mobile: iPhone, iPad and Android.
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