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Learn to capitalize on online word of mouth, leverage its power,and measure results of your initiatives

Savvy, strategic, and right on time, Implementing Word ofMouth Marketing is the essential guide for any company ororganization needing to understand the dynamics of online word ofmouth. This powerful book will coach you to identify your own setof online influencers, craft the stories that will resonate withyour consumers, and spread messages through cybercitizens who aresocial media experts.

Guides you to identify and engage your online influencers tomanage your reputation, promote your brands, and sell yourproducts Reveals how word of mouth disperses online Explores strategies for your organization to engage its onlineadvocates, tap into networks, and to mobilize the masses Explains how to design online word of mouth campaigns Includes measurement tools to gauge the impact word of mouthcampaigns

Filled with case studies, research, and check lists, thisinvaluable guide will definitively show you how to leverage thepower of online advocates to pass along stories, deliverrecommendations, and draw people to purchasing points.

Published: Wiley on
ISBN: 9780470573082
List price: $39.95
Read on Scribd mobile: iPhone, iPad and Android.
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