• book
    0% of Attracting Perfect Customers completed

From the Publisher

Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than they're worth. Attracting Perfect Customers invites readers to move beyond the notions that "business is war" and winning market share means "beating" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them.
Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization-the kind of customers it is a pleasure to serve.
Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers.
Attracting Perfect Customerswill take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.
Published: Berrett-Koehler Publishers, Inc. on
ISBN: 9781609940379
List price: $22.95
Read on Scribd mobile: iPhone, iPad and Android.
Availability for Attracting Perfect Customers by Stacey Hall and Jan S. St...
With a 30 day free trial you can read online for free
  1. This book can be read on up to 6 mobile devices.

Related Articles

Entrepreneur
2 min read

Manage Your Home Economics as If You Are Running a Business, and Watch Your Savings Grow

I'm convinced that more people would achieve financial success if they managed their home economics as if they were running a small business. As a business owner, you do snap cost/benefit analysis on nearly every decision you make, but for some reason this intellectual rigor gets tossed out the window when it comes to personal finance. We frequently fall into the trap of expending a great deal of energy for a small financial payoff. Here are some examples. Daily victories. Welcome to the bread-and-butter of personal finance: easy and quick decisions that yield small rewards. I'm talking about
Entrepreneur
2 min read
Entrepreneurship

Announcing Entrepreneur 360, Our Index of the Most Entrepreneurial Companies

Entrepreneurship is like a marathon, and not just because it isn’t a sprint. Think of it: Thousands of companies set out for an achingly long test of their strategy, their preparation and, most of all, their ability to endure. For all companies, the start is the same—everyone is equal before the starting gun goes off. But soon some break free of the masses and move ahead; others fall behind. We at Entrepreneur Media celebrate this race, supporting the nobility of the struggle entrepreneurs face each day. That’s why I’m pleased to announce that this year we will launch the Entrepreneur 360™ Per
The Atlantic
3 min read

Where U.S. Companies Stand on the Border Adjustment Tax

A divide is emerging among American companies when it comes to the Trump administration’s proposed border adjustment tax. For some, the tax—which would shift taxation from where goods are produced to where goods are sold—could bode poorly, since prices for consumers would go up, potentially decreasing demand for their products. But for others, there may be a benefit, as the tax could increase demand for American-made goods, boosting sales and jobs. On both sides, companies have potentially billions of dollars at stake. Lobbyists in the retail, energy, and auto industries have already started a