The Science of Marketing applies a scientific approach tothe way businesses and brands approach marketing. It uses acombination of marketing, statistical, and psychological researchto explain why and, more importantly, how, companies should adaptmarketing strategies such as blogging, social media, emailmarketing, and webinars to achieve maximium results.
The book contradicts what the author calls the "unicorns andrainbows" strategy that simply encourages companies to love theircustomers and hug their followers. Instead, the book offers moresubstantial, proven tactics and tips gathered through scientificresearch and techniques.Lists what time of day and what day of the week the mostretweets occur Explains why weekends are best for Facebook sharing, which blogposts lead to comments, why early mornings are best for emails, andhow to blog to acquire links Describes how to avoid crowding your content
The Science of Marketing provides the research and toolsto help you make a stronger impact in the digital marketingspace.