The Quest for Press Freedom is a book about press development and freedom in Ethiopia, with a focus on the state media. It examines the building of a modern media institution over the last one hundred years of its existence, and the restrictions against its freedoms. The significance of this work lies in its originality and that it addresses these two issues across three distinct epochs: the monarchy era, the Marxist military regime, and the current ethnic federalist regime. The book examines the political and social situations in each of these periods, and analyzes the effects they had on the media. The book also provides examples of how journalists working for the government-run media have a strong desire to exercise their constitutional right to press freedom. In the final chapter, Reta offers recommendations for a more viable media system in Ethiopia.