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The Handbook of Organic and Fair Trade Food Marketing provides apractical guide to successful marketing in these two dynamicsectors, underpinned by case-histories and lessons from companiesthat have been successful in these areas, including Green &Black's, Yeo Valley and Duchy Originals. It includes a review ofthe international markets for organic and fair trade food anddrink; an analysis of organic and fair trade consumers; a review ofsuccessful retailing practice and a section on organic and fairtrade divergence and convergence. Chapters are also included onperspectives from the USA, Germany and Italy. The book is writtenby industry experts, augmented by academic contributions whereappropriate, offering for the first time the practical marketingadvice required by companies in this sector.
Published: Wiley on
ISBN: 9780470996089
List price: $247.95
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