From the Publisher
All countries and cultures are unique. Understanding the differences is key to working together and getting the best deal possible for yourself while negotiating.
By pushing for fast deal closure, as most North Americans and North Europeans do, they are the losers, giving away price and terms. Some countries and cultures have extremely high starting prices. Some use advanced aggressive techniques – covered in this book – China, India, Europe, Africa, North America – methods you need to know to protect yourself and prosper.
... An insightful and interesting look at the New World we all find ourselves in.