From the Publisher

Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and action-packed capabilities of CEA. Exploring the Internet's impact on consumer power, this book reflects on the sophistication of busines markets in multi-supplier management, electronic gateways, and customer and product data across the supply food chain.

Topics: The Internet, Consumerism, Informative, Professional Development, Guides, and Success

Published: MC Press an imprint of Independent Publishers Group on
ISBN: 9781583476093
List price: $19.95
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