• book

From the Publisher

Hundreds of thousands of small business owners are tossing and turning at night, trying to figure out how to attract more customers. They need to know how to sell, both individually and through their organizations. How to Sell Anything to Anyone Anytime was written primarily for them.
How to Sell Anything to Anyone Anytime distills the fundamental selling process into simple, easy-to-understand, and easy-to-implement principles, processes, and practices, and applies them to a wide variety of sales situations. It is packed with real-world examples and applications to a wide variety of situations—from the corner coffee shop, to the freelance professional, to the sophisticated B2B seller. It features:
Easy-to-understand practices and processes that can be applied to every business and professional practice.
Guidelines and step-by-step how-to—s to turn ideas into practice.
Powerful insights on selling that will enable everyone—from the aspiring entrepreneur to the experienced sales pro—to be more successful.
Power nuggets—ways to add even more power to the practice and become even better.
Published: Career Press on
ISBN: 9781601637185
List price: $14.99
Read on Scribd mobile: iPhone, iPad and Android.
Availability for How to Sell Anything to Anyone Anytime
With a 30 day free trial you can read online for free
  1. This book can be read on up to 6 mobile devices.

Related Articles

Inc.
2 min read

Who Sent You?

ETELKA LEHOCZKY Erin Condren knew her artistic day planners might not leap out at online shoppers, so she offered her best customers a deal: If they sent potential business her way through links on their own websites, she’d give those loyal customers a credit toward future purchases each time a referred customer created an account. The approach worked. Today, 12 years after launch, Condren’s eponymous company, based in Hawthorne, California, has a customer-referral program, with rewards for both referred and referring customers, that generated 24 percent of its $40 million in 2015 sales. Refe
Entrepreneur
3 min read

Simple Steps to Effective Marketing

A favorite adage of my college journalism professor was this: "Assume the reader knows nothing, but don't assume the reader is stupid." In other words, deconstruct the complex to make it easily understood, but don't dumb it down. In my years since school, I've realized the wisdom of that approach applies not just to journalism, but to business and marketing, too. Products and services (especially digital ones) can be complex. Your job as a marketer is, in part, to make the seemingly impenetrable easily understood, to lose the corporate Frankenspeak and convey your business's value in human, ac
Entrepreneur
3 min read
Leadership & Mentoring

Don't Get No Respect? Here's How to Handle It.

Nothing can happen without keeping the lines of communication open.  Q: I’ve worked for my father’s company for a decade. Though he always approves the sales ideas I bring him, he lets the employees ignore my leadership and, instead, do things their own way. Implementation always falls short, and sales and profit margins are declining.  Before joining Dad’s company, I was successful in building clients and increasing sales for similar businesses. My wife and I want to start a family, and she is encouraging me to find another job. It isn’t easy to quit and move on when you work for your father.