Building Buzz
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From the Publisher

Have you ever felt a flash of envy when you saw a competitor--or a colleague--grinning up at you from the pages of your local paper?
In today's cutthroat economic environment, professionals of every description must discover the secrets of elevating themselves above the competition. Building Buzz through free media is the most efficient and effective way to attract prospects, gain client loyalty, and develop an aura of prestige.
Why? Because the media provides official "third party endorsement" so that prospects and clients reading, hearing, or seeing you interviewed by the media psychologically assume the publication or show is actually endorsing your services or products.
Marisa D'Vari, one of the nation's leading expert strategists on media promotion, offers fresh "insider secrets" on how to establish credibility via media interviews. Filled with tips, checklists, summaries, and colorful "success story" anecdotes, Building Buzz shows you how to quickly achieve a certain "celebrity status" that will attract clients like a magnet. Even better, you will learn how to turn these interviews into a powerful credibility machine that works 24 hours a day, 7 days a week.
Building Buzz is chock-full of real solutions and techniques professionals can put to immediate use, without the help of a high-priced publicist:
- A complete, step-by-step program easily adaptable to any small business or professional practice.
- Easy-to-read material that functions both as a motivating, interactive workbook as well as a solid desktop reference.
- Coaches readers on how to deliver effective interviews with print, radio, and television media.
- Explains how professionals can enhance their reputation and win clients through traditional and nontraditional book publishing.
Expand your client list, enhance your credibility, and explode your profits with this dynamic, essential resource.
Published: Career Press on
ISBN: 9781601638946
List price: $14.99
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