• book

From the Publisher

"“I feel so empowered with Lauron’s clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that’s exactly what I need. No business should run without this information.” — Valerie Boudreaux-Allen, First Step Business Training & Consulting; Houston’s SBA’s Women in Business Champion, 2007Do you find marketing to be confusing, difficult, or overwhelming? Are you not sure where to begin? Do you have a plan, but don’t know how to make it happen?To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day. Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affect your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.Chock-full of specific examples and proven processes, Think Like a Marketer will teach and show you how to: — Think, act, and communicate like a marketing pro. — Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed). — Stand out in a cluttered and overcrowded marketplace. — "“Stir the pot” to build and maintain marketing momentum. — Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.With Think Like a Marketer, you’ll be prepared to put marketing into action and turn yourself and your business into a marketing machine!Lauron Sonnier is president of Sonnier Marketing & Communications, Inc. (Houston, Texas). She has helped countless companies, managers, and entrepreneurs put marketing into action to grow their businesses on a daily basis. A member of the National Speakers Association, Sonnier presents powerful marketing ideas and strategies to audiences throughout the country. She has been featured in numerous local and national publications. She holds a BS in Communciations and spent 20 years in the marketing trenches, working in television, public relations, and advertising. A Cajun from Louisiana, Sonnier couldn’t talk if you tied her hands
Published: Career Press on
ISBN: 9781601637949
List price: $15.99
Read on Scribd mobile: iPhone, iPad and Android.
Availability for Think Like a Marketer
With a 30 day free trial you can read online for free
  1. This book can be read on up to 6 mobile devices.

Related Articles

Entrepreneur
3 min read
Tech

8 Ways to Screw Up Your Marketing

Marketing is a terrible thing to waste (with apologies to the iconic campaign slogan). You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders. 1. Your marketing is about you. It should focus on your products and services, right? Well, no. It should focus on what your products and services do for your customers. The former is corporate-centric; the latter is customer-centric. Take yourself out of your marketing, and put your customer at the heart of it. In other words, make your customer--not your company
TIME
1 min read

Emily Weiss

Charlotte Alter Most people like to physically test a beauty product before they smear it all over their skin. Not necessarily so for customers of the beauty brand Glossier, whose founder Emily Weiss has used social-media marketing to create hype so strong that customers join months-long waiting lists for products they’ve never even tried. “[We’re] the first socially driven beauty brand,” Weiss says. The company grew out of Into the Gloss, a beauty blog that Weiss started in 2010 while working as a fashion assistant at Vogue. She posed a question to readers: What would your ideal face wash b
Entrepreneur
2 min read

This Website Uses Customer Feedback to Create Products People Want

KUIU’s customers are engaged. They regularly clamor to preorder product. They’re willing to wait months for purchases to arrive. And yet Jason Hairston, the hunting apparel and gear brand’s CEO, says the company “just couldn’t manage customer feedback in a useful way.” Related: The 7 Steps of Effective Product Development So Hairston and his partners set out to harness that patience and outspokenness. They launched a new company, GIRU, a product development platform that pulls consumers into the R&D process, asking them to contribute feedback and vote on potential features. After feedback is c