Reader reviews for Sorcerers and Their Apprentices : How the Digital Magicia...

A wonderfully interesting book briefly outlining the type of creativity and ingenuity and one of the world's most famous labs. Remarkable achievements in artificial intelligence, robotics, biomechanics, etc. Inspiring - one of the few books nowadays that can assure you that the future will be brighter.
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Frank Moss can write about the Media Labs of MIT where he is the director, but he has a lot to learn about telling a compelling story. Their are far too many errors of English that the man should not have found a literature major in all the colleges of the Boston area to correct his work.Added to that, as a story, the Media Labs are done a disservice for someone who is not drinking the cool-aid should have taken a look at the work. 8 chapters to tell the tale of what should be one of the greatest places for innovation in the USA. What we get are many examples of great technology that because the author wants to make the book sound current, are for projects that are going on now, or six months ago, and are not finished and so you don't know if the technology that he spouts is going to bear fruit. A year from now, or two, when someone picks up the book, you will get an even worse sense of the Media Lab not being able to complete a project.I am sure that the PHds of the media lab will appreciate this. Too much time is spent dropping names and double dropping them, instead of showcasing that the technology at the Media Lab should be blowing all of our socks off. The book thus reads as the Freshman introduction to the lab. Not something that those who think that Tech is fantastic and want to know about the history of it, as well as how we will use it in the next ten years will find of use.If Moss had given us a better ratio of recent wins, showing how we are now using what the Lab has thought of. How the labs partnerships really work, instead of a paragraph saying how it was started. We might see how this really is a great think tank. Or even as Moss wants us to believe, where America's Sorcerers are.In the end, Moss fails. How do I know that this is a better place then where the brains of Google are, or Apple, or IBM. Why do I want to believe that the Media Lab, and there are apparently other labs at MIT that he does not really talk of that develop Tech as well, is the best of them. With Moss writing in the way he has, I do not. Shame, because the potential is really there for a much better book. Moss should consider Sorcery 2.0 and talk to someone like Garrison Kellior. We may find that all the Sorcerers are Intelligent, Handsome, and really making magic real.
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