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Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.




From the Hardcover edition.
Published: Crown Publishing Group an imprint of Random House Publishing Group on
ISBN: 9780307887917
List price: $13.99
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Availability for The Lean Startup by Eric Ries
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An awesome and energizing book about how to apply scientific hypothesis testing to startup ideas. There are many great ideas for anyone who's ever had the urge to be an entrepreneur, or an intrapreneur. After reading this book, I lose sleep over how I could start testing ideas to turn them into realities.more
A very good book about the new science of starting a company - either as a stand alone company, or a disruptive product / division within a larger organization.It's much more detailed than the many blog posts by Eric Ries and includes a kind of accounting to track the learning a start up needs to know. Written with many anecdotes and stories but each illustrates a principle that you can take away and apply to different situations.more

Reviews

An awesome and energizing book about how to apply scientific hypothesis testing to startup ideas. There are many great ideas for anyone who's ever had the urge to be an entrepreneur, or an intrapreneur. After reading this book, I lose sleep over how I could start testing ideas to turn them into realities.more
A very good book about the new science of starting a company - either as a stand alone company, or a disruptive product / division within a larger organization.It's much more detailed than the many blog posts by Eric Ries and includes a kind of accounting to track the learning a start up needs to know. Written with many anecdotes and stories but each illustrates a principle that you can take away and apply to different situations.more
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