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Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business

Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business

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Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business

ratings:
4/5 (3 ratings)
Length:
232 pages
6 hours
Publisher:
Released:
Jan 14, 2007
ISBN:
9781418567736
Format:
Book

Description

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.

This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.

Publisher:
Released:
Jan 14, 2007
ISBN:
9781418567736
Format:
Book

About the author

Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books, including The Copywriter's Handbook, Secrets of a Freelance Writer, and Selling Your Services, and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.


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