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Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business

Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business

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Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business

ratings:
4/5 (1 rating)
Length:
232 pages
6 hours
Publisher:
Released:
Jan 14, 2007
ISBN:
9781418567736
Format:
Book

Description

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.

This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.

Publisher:
Released:
Jan 14, 2007
ISBN:
9781418567736
Format:
Book

About the author

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.


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Top quotes

  • The best tactic is a mixed-media approach.

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