FREE by Chris Anderson

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FREE by Chris Anderson

Ratings:
Rating: 5 out of 5 stars5/5 (330 ratings)
Length: 1 page1 minute

Description

In his revolutionary bestseller, THE LONG TAIL, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in FREE he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, FREE is a business strategy that may well be essential to a company's survival.

Hyperion:
http://www.hyperionbooks.com/titlepage.asp?ISBN=1401322905&SUBJECT=Business

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