A sneak peek from Chris Anderson's upcoming book, FREE.
The New York Times bestselling author heralds the future of business in FREE.
In his revolutionary bestseller, THE LONG TAIL, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products,= and consumer to connect in a way that has never been possible before. Now, in FREE, he makes the compelling case that in many instances business can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, FREE is a business strategy that may well be essential to a company's survival.
Hyperion link:
http://www.hyperionbooks.com/titlepage.asp?ISBN=1401322905&SUBJECT=Business
Bookseller links:
http://www.amazon.com/exec/obidos/ASIN/1401322905/hypebook-20
http://search.barnesandnoble.com/booksearch/isbnInquiry.asp?r=1&isbn=1401322905
http://www.indiebound.org/book/1401322905?aff=hyperionbooks
http://www.borders.com/online/store/TitleDetail?sku=1401322905
The New York Times bestselling author heralds the future of business in FREE.
In his revolutionary bestseller, THE LONG TAIL, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products,= and consumer to connect in a way that has never been possible before. Now, in FREE, he makes the compelling case that in many instances business can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, FREE is a business strategy that may well be essential to a company's survival.
Hyperion link:
http://www.hyperionbooks.com/titlepage.asp?ISBN=1401322905&SUBJECT=Business
Bookseller links:
http://www.amazon.com/exec/obidos/ASIN/1401322905/hypebook-20
http://search.barnesandnoble.com/booksearch/isbnInquiry.asp?r=1&isbn=1401322905
http://www.indiebound.org/book/1401322905?aff=hyperionbooks
http://www.borders.com/online/store/TitleDetail?sku=1401322905
Published: Hyperion Books on Jul 07, 2009
